Working in a job he didn’t like with a bully for a manager, Leif was desperate for a way out. But, nearing 30 and expecting his first child, he didn’t have many options.
After discovering copywriting and feeling drawn to it, Leif began freelancing on the side; going to networking events, building up his portfolio with “friend of a friend" gigs, and launching a website, all alongside his full-time job.
It’s 11 years later now, and Leif’s made a career out of copywriting. The late nights and weekend-working might be (mostly) a thing of the past, but work still comes with its struggles.
As well as being freelance, Leif’s the director of ProCopywriters, a small professional association with over 850 members. He chats to Steve about the story behind his successful side project, including how it runs without a single employee and takes up far too much of his time.
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Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.