Being Freelance
Freelance 20podcast 20300

The podcast for creative freelancers who want a better business and a better life. Pick up tips, advice and thoughts on how to make it being freelance by hearing others share their stories. Hosted by Steve Folland. Bring your ears. And cake.

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    Be bold - Photographer Jon Enoch

    Let's be bolder. Let's push ourselves forward.

    It's certainly working for Jon Enoch. Bold enough to make and seize opportunities. From entering competitions, awards, knocking on doors, filling in for people and then maximising the opportunity, pushing forward to be known for the work you want to do.

    Jon chats about becoming more productive in co-work/office spaces, hiring help, regularly marketing, learning from others outside of your field and investing in himself.

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    Keeping business afloat - Cartoonist Sarah Steenland

    Sarah and her husband always wanted to retire and go cruising around the seas and oceans.

    Then when the financial crisis hit 10 years ago things changed. Forced to sell everything and start living on a boat they realised maybe they didn't have to wait until they were older. Maybe they could do this now!

    There are plenty of digital nomads. But few have a family of four to support. Even less live on a boat - taking the term 'remote' working to a whole new level. When you're not just worried about whether an invoice has been paid, but what that burning smell on board is miles from the coast of Borneo.

    It's a great story. Interesting to find that even a freelancer so physically isolated is still relying on personal human connections to keep their business afloat.

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    Business before art - Photographer Vicki Knights

    You won’t hear Vicki say “Hi, I’m a freelance photographer”. Instead it’s “I run a photography business”.

    From the outset Vicki’s always put business before art.

    When burn out threatened she hired other photographers to work with her. She’s diversified into teaching both online and in person. She organises workshops and retreats.

    Right. Hit play and let’s get down to business.

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    Freelancing with a full time job - Digital Marketing Strategist Nathan Allotey

    For years Nathan’s been freelancing on the side of his full time jobs. It’s given him an extra income but also a reason to learn extra skills that have then got him better full time positions. Nathan’s constantly learning - self taught, via groups, a Masters - digesting, discussing and sharing it with others in the freelancer community.

    This feels like a lot more than a ‘side hustle’. This goes right to his core.

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    25% Marketing - Copywriter Kate Toon

    25% of her time devoted to self-marketing. That’s how Kate built her reputation. That and consistently nailing SEO to become the number one ranked copywriter in Australia.

    Kate also chats about building a team, moving to a more 'passive' business, the work-life balance myth, podcasting, community building, starting a conference... A lot to get through, so start listening.

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    Side Project Benefits - Animation Director James Curran

    When you love what you do, it’s no chore to put in extra hours on the side to create something special of your own. Your own creative project.

    It can help you experiment and evolve… and it can help you get known.

    And when it’s the likes of Steven Spielberg who has noticed you, you’re doing something right.

    The very animated James Curran, better known for his colourful looping GIFs as Slim Jim Studios, takes us through his freelance journey and the huge role his many substantial side projects have played in getting him noticed and getting him work.

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    Niche Reputation - Facebook Ads Consultant Mojca Zove

    The first part of Mocja’s freelance career was spent building her reputation. Starting with local companies in her native Slovenia, eventually spreading out to the US.

    Through content marketing, podcast appearances, nurturing Twitter relationships and speaking/attending conferences, she built a reputation as the go-to-person for Facebook ads.

    Then she hit ‘delete’ on all her other services to really focus on her niche.Now, with her reputation as her foundation, she’s building her business to suit the lifestyle she wants to lead. Turns out when you get fired from your first job, you can convince the world to hire you.

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    Fostering Trust - Marketer Gareth K Thomas

    First and foremost Gareth is a foster carer to three children.

    Whilst he’s busy mentoring them, a business coach is helping him find his way. Creating a freelance business that can flex to fit around the demands of the home first.

    Gareth has a lot of experience in building companies - he speaks about the importance of separating the pressures of work from your personal life. Yet here is a story where one really has created the freedom for the other.

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    Ridiculously Useful - Email Strategist Val Geisler

    What happens when we keep an open mind to the path we might take? When we listen to the needs of others? When we experiment - see what works? When we hire others? When we put our own lifestyle first? When we just try and be ridiculously useful?

    For Val Geisler the answers to these questions took her on a path from store managing to being an expert in a niche (with a diversion via motherhood on the way). Testing the need. Building community. Taking care of yourself. Listening for the whisper of the other paths.

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    Know the ropes - Graphic Designer Chad Michael

    Chad's a firm believer that his time working in agencies, has made him a better freelancer. He got to know the ropes - the techniques, the business, the rates, the people... and most importantly his niche of premium packaging design. We chat about the importance of Instagram, awards, work-life balance and client relationships. But it's interesting, he isn't a freelancer who puts much 'personal' into his brand - he may know the ropes, but do we know him?

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